Profitability
3 min read
TikTok Shop profit margin: what do you actually keep?
Calculate TikTok Shop profit margin with a $40 product example. See how discounts, ad costs and returns change what you keep from each order.
Read the guidemarqflow guidesTikTok Shop seller guides.
TikTok Shop seller guides.
Know what you keep.
What does a sale really earn? Work through fees, ad costs, creator offers and returns with concrete examples you can reuse in your own shop.
Fees
3 min read
TikTok Shop US fees: what the 6% rate does — and does not — cover
Understand TikTok Shop US referral fees, category exceptions and refund charges. See a $40 order example and the costs a 6% fee does not include.
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Advertising
3 min read
TikTok Shop break-even ROAS and CPA: calculate your limits
Find your break-even CPA and ROAS with a worked TikTok Shop example. Set a target-margin limit and avoid confusing GMV Max ROI with paid-only returns.
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Creators
3 min read
TikTok Shop affiliate commission: how much can you afford?
Set an affordable TikTok Shop affiliate commission using a $40 example. Include ad spend, free samples and creator fees before making an offer.
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Profitability
3 min read
TikTok Shop refunds: why a returned order still costs money
Model the real cost of a TikTok Shop return, from refund fees to lost ad spend and damaged stock. Includes a 100-order sensitivity table.
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Market launch
3 min read
TikTok Shop Malaysia: a 30-day launch plan you can price
Build a practical TikTok Shop Malaysia launch budget in RM. Plan fees, samples, creators, fulfilment and a small test before ordering more stock.
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